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My own experiences as the child of young parents led to challenges in their parenting. I witnessed my parents’ struggles and realized that I wanted to do things differently when I became a parent.
In my early 20s, after graduating from the dance academy, the intense routine of the dance academy suddenly disappeared, and I fell into a dark place, experiencing depression. I found myself searching for who I was, what I wanted in life, and dealing with unresolved events from my childhood. During my depression, I realized the importance of having a vision to overcome it, which is how my dream of becoming an entrepreneur emerged. Though I didn’t know yet in what field, I knew that working towards my ideals and inspiring others was what I wanted for my future.
I then explored which field of study would best fit my entrepreneurial dream and decided on Communication and Multimedia Design.
During my thesis research, I was able to study the needs of parents, which led to the birth of the ItsyCycle concept in 2022.
I naturally started ItsyCycle from my thesis, which at that point was still just an idea. How could I turn an idea into a real business? What I found useful was bringing together people from the field who could either motivate me or provide advice when I felt lost. Having like-minded people around who understand entrepreneurship has always given me a lot of strength, as it can sometimes be a lonely journey.
Social media is indispensable nowadays and is a crucial component for making your product known to a wider audience. One of the aspects of my studies was developing social media strategies, which gave me valuable insights into what is needed to succeed in this area. Another important lesson is understanding that you don’t always have to do everything yourself. I collaborate with a media company for both strategy and execution, which helps keep me sharp.
My biggest learning experience has been realizing that it’s okay to deviate from the original concept sometimes. What is important in this process is to stay true to yourself while also considering the needs and feasibility of your idea.
The greatest achievement is seeing your product finally hit the market after a year of hard work and adjustments, receiving your first orders, and getting feedback from customers
Even when your situation is difficult or your goal seems far away, remember that good things take time. Nothing happens by itself; it requires resilience, consistency, and overcoming setbacks to get to where you want to be. Entrepreneurship is a calling, not meant for everyone, but it gives you the chance to bring people together to work on your ideals and make an impact.
Currently, we are focused on building brand awareness, improving the product, and seeking funding.
FEM-START is ready to support you on your entrepreneurial journey. We provide educational courses on funding, pitching, and finding investors, nurture a growing community of female entrepreneurs, and organize events all year long.
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