Mentor spotlight: Joyce Oomen-Beeris, founder of Pimcy.

Mentor spotlight: Joyce Oomen-Beeris, founder of Pimcy.

Pimcy Innovation & Portfolio management in Tilburg helps organize innovation and embed innovation in services, products, or business models. The result is an acceleration of innovation, increased innovative capability, and motivated employees. We cover the entire innovation management domain: idea management, innovation portfolio management, and life cycle management.

What is your story, and what led you to join the entrepreneurial world?
I have a career in product management and product development. After I did my master’s in Implementation & Change management, I concluded that I could not apply that knowledge in my current job. I always had a dream of starting my own business, and 5 years ago, I did.

What have you learned in your entrepreneurial career?
For the past 5 years, I have learned more than in the previous 18 years working for various companies. This is because you constantly encounter new challenges and see new things that you want to learn to provide customers with the best possible services.
I also have learned that what sometimes looks like a great idea can turn out to be something that does not work or does not make you happy. I have learned to say goodbye to things or even persons that are ‘energy drainers.’ 

What is one thing you still really want to do in your entrepreneurial career?
I want to expand further the innovation software consultation that we already offer. I think we really are distinguishing in that domain and have a great added value for the companies that hire us.

Looking back, what is one thing you would do differently in your career?
I stepped into a software opportunity as a side business. I still would have done it because I learned so much, only I would have stopped the initiative earlier on.

What would you advise women to start their journeys in the entrepreneurial space?
Women tend to do things only when they are 100% sure. My advice would be to trust your gut feeling more: if you think you can do it, you probably can. Don’t make yourself too small and humble when you are selling yourself. Women should learn to demonstrate more self-confidence.

What is the reason you joined FEMpreneurhulp?
Due to the Corona crisis, many companies have to pivot to other business models to survive. I want to contribute to that survival.

What are common challenges women face in the startup world, and how can we tackle them, according to you?
I think it has to do with my previous advice: know your worth, demonstrate self-confidence, and don’t show if you feel a bit overwhelmed.

Anything else you would like to share?
I really like FEMpreneurhulp as women are helping other women. I have often seen that women think other women are less capable than men or should not try to stand out in my career. In this way, we are our own barriers in advancing in business.

Find Joyce on www.pimcy.nl and https://www.linkedin.com/in/innovation-accelerator/