Watching women come together with a collective intention is a powerful experience. I went to the FS not knowing what to expect, and not knowing that I would leave feeling extremely inspired. The room was full of excited women entrepreneurs ready to make a difference and share their ideas; ready to pitch. How do you summarize your idea, added value, and years of hard work in 3 minutes?
Barbara Rogoski has the answer to this question. She can teach you how to show investors and the jury what they are looking for: a visionary, confident speaker who believes in her idea and clearly describes how it can improve the world. And that’s exactly what we saw next! 9 powerful female founders who dared to make a difference and create scalable, sustainable companies with positive social impact. They want to make things better for everyone: create plastic-free skincare, extend clothing’s lifecycle, and recycle and re-use human hair. Their focus is on creating more inclusive workplaces and societies, reducing burn-out rates by measuring performance differently, and supporting each other through a mentoring platform. These female entrepreneurs want to eradicate allergies in children, democratize digital innovation, and bring online dating offline to increase connection in a world that is losing its essence behind screens and computers. These are women who dare. They share a passion to make a difference, to not accept the status quo, a passion for making societies better.
As I sat there, waiting for Joachim Goyvaerts -Director of Paypal- to announce the winner, I realized they’ve all won. They stood up against the odds, they crossed the many barriers that women face when starting a business, and they made it happen. Getting funding is one of the most crucial parts of setting up a business, and unfortunately, women have way less access to funding than their male counterparts. When women become entrepreneurs, they make their families, their communities, and entire societies flourish. Why are we then not giving more funding to women-founded companies? Fortunately, Marian Spier and Sandra van der Pal created FEM-START to close the funding gap for female entrepreneurs and launched an educational module for women on how to raise funding. Yes, because they also dared. They are making a difference.
The journey of entrepreneurship is not easy- that’s for sure. A 3-minute pitch does not reflect all the hard work behind the idea, or the effort put in setting up a start-up and getting your first customers -it certainly doesn’t. But one thing is for sure: you are not alone in the process. FEM-START is here to support you. There is a whole community of entrepreneurs and businesswomen who are willing to walk the journey with you, advise you, and support you to make it to the top. Because when women support each other and come together, the whole village flourishes. So what will you dare next?
Written by: Mascha Mooy
A burnout. What is it? Why do we get burned out? Why is it meaningful? And most important: What can we do to overcome one?
We get burned out when we ask too much of ourselves for too long. You can see it as coming to a complete standstill. You have trouble with decision-making, and with managing tasks and responsibilities. The simplest tasks have become impossible.
Let me give you an example. When you go to work, you probably want to give it your best. You do this the same in your social life, you work your butt off in the gym, and in the evening you are of course the world’s best mom or dad there is. You’re living larger than life, loving the adrenalin and everything else that belongs to this fab lifestyle.
But what if one day you wake up and you think: “the hell with it all, I am going to have an indoor-day” (and by indoor-day I mean: “I am going to stay in bed for the rest of the day”). It’s no problem at all to have one of these, but having multiple indoor-days isn’t a very good sign. In fact, it’s a sign that you might have a (small) burnout and surely you don’t need that, do you? You simply don’t have the time! This might mean you have a burnout.
Overcoming a burnout
So, the big bad burnout monster is here and it’s here to stay. Now what? It’s all pretty simple. The most important thing you should do is eat, live, sleep, work and play on a regular basis. Pretty boring, some might say, but it’s the only way to recovery. Going on like nothing’s the matter is not recommended, because your symptoms will only worsen. So stop living in the fast lane and take things back to the basics. Put you at the top of your priority list.
The first thing to do is to try and be nice to yourself. Eat healthy and go out for a simple walk in the park. Walk with your head straight up and look at the horizon. Do this every other day for 30 minutes! Go to your GP and focus on you! Working is not an option right now. You have to be good to yourself and take it easy.
The next tip is going to the gym. Don’t work out like you´re preparing for some competition. Your body needs more recovery time now than ever. So, workout like your grandmother. Easy does it! Don’t care about what anybody else thinks. This is your journey, not theirs.
You can ask a personal trainer for assistance or a workout plan, but focus on relaxation. Now is not the time for “no pain, no gain”. Don’t rush it. Drink plenty of water and quit those energy drinks to boost your metabolism or whatever the marketing slogan is. Focus on healthy foods. Eat lots of fruits and vegetables.
During a burnout your body is trying to recover, but it’s very difficult so don’t force anything. Take all the time you need to recover. Try to enjoy the little things and if your complaints get any worse, don’t ignore it – your body is trying to tell you something. You only have one body, so be good to it.
Look on the bright side
Sometimes you might think that a burnout is a lonely trip, and you’re absolutely right. But remember one thing: it’s the most valuable journey you can ever make. It’s absolutely not the nicest or the easiest, but it sure is the most valuable one. A burnout is the ultimate way to get to know yourself, to get to know your boundaries. But also to get to know who you really are, what you want in life, to learn how to recognize, feel and cluster your emotions. So even if you have the nasty experience of a burnout, just remember that there’s a silver lining!
It’s easy to work longer hours and take fewer breaks when working from home. Why not put a reminder in your diary when you plan to finish working? Also make sure you take at least a 30-minute lunch break. If you can, try to get some fresh air and go for a short walk.
Listen to your heart and body and, every now and then, release your brains and set them on “energy-saving” mode.
Laura Heerema, Founder of GiantLeaps and Frances Singleton -Clift, Legal Tech Innovator & mentor at FEMpreneurhulp’s perspective about this article on Medium
Q: Tell us a bit of how you got into Tech, your personal trajectory?
LH: For me, working in Tech was a means to an end. I saw a problem – lack of information and awareness about the climate impact of food – and looked for ways (business models) to solve this. The solution and business model that suited me best was a ‘tech’ one. This could partly be a coincidence as many of the other options were not techy at all, but in part, I think it was also because of the potential of scaling impact and the excitement of trying something in a new area.
FSC: I actually went into law first – via the most traditional vanilla route. I studied law at Oxford, spent all three weeks on a vac scheme at a law firm, and decided RESOLUTELY that I was not too fond of law. Thankfully I paid for my own education, so I didn’t have to justify all that wasted cost to my parents, or this would be another story… I only got into technology when I moved to the Netherlands and began working on the Rechtwijzer project at HiiL. The project was one of the first to digitize a civil procedure fully (in this case, divorce) to reduce cost, conflict and produce better outcomes for all parties involved, including the children. The project itself was successful, but the funding/finance structure wasn’t, so ultimately, the project fell by the wayside. However, it sparked my interest in technology and how we can use it to improve legal outcomes and access justice for people globally. It even pushed me (an AVOWED social sciences girl) to learn how to code in Python. So clearly, I’ve assimilated fully into the tech world. I now divide my time between super nerdy data/finance modeling in specialist insurance, legal tech, justice innovation and legal tech consultancy, and marketing for AM Law 200 and Global top 200 legal tech products.
Q: As a woman in Tech, do you think Silicon Valley is overrated and/or should be abolished? (Please motivate)
LH: I think there are tech hubs all over the world, and Silicon Valley is one of them. Just like for some other industries, you will always have clusters. Does this mean the clusters are holy? No.
FSC: I want to confess. I did start reading this article with my hackles up. I thought it was trying to lump all technology into this wasteful box, making the rich richer. Ultimately, technology is a tool. I have been lucky to see some incredible innovations around technology and justice. I have been particularly impressed with how huge their impact can be in countries where the justice gap is considerably wider than it is here in Europe. Seeing the difference that projects like M-Haki (a text message-based legal service for those in townships in Kenya) or SEMA (citizen feedback guided service delivery improvements in Uganda) can make is clear evidence that technology has the power to drive positive change. However, the longer I read the article, the more it picks apart the distinction between tech the tool and tech the nebulous beast that Silicon Valley has come to represent. To a certain extent, I believe the negative influence that Silicon Valley exerts is tied to another problem pervading the modern world. Large tech companies have become so dominant within their markets that they are no longer beholden to anyone but shareholders. Their businesses exist too, as the article states, make money. Their products may improve users’ things, but they are designed to extract cash for services whether or not those services are harmful to their users. Worse yet, the lack of fair market competition means they suffer relatively few consequences when their products are unequivocally shown to cause harm. We’re looking at you on social media. Products and services have grown faster than the controls designed to keep more vulnerable users safe. This is no new phenomenon – gun control laws arrived after the weapon. Not before. However, Silicon Valley is pushing us to ignore the need for regulation because they are a private company providing a private service. Anyone in the world accesses that service. Is this really a fair argument? Without a doubt, this bizarre push for self determinacy by large silicon valley tech, and at the same time stating that their status as private entities means they should originally have little governmental regulation, is absurd. You can’t be both—a market setter and also just a small private business. I have gone off on a huge tangent. Let me return to the original statement. Yes. I think Silicon Valley should be abolished. But not technology. The difference is this. Any market where competition is all but removed (by corporate buyouts or other price-fixing strategies that continue unchecked) is an undesirable place for society and employees. Tech is designed to be agile, to solve problems, and automate unnecessary work. However, in larger institutions, we lose much of the innovation-based work; we slim down products and services to appeal to the lowest common denominator (rather than working for the whole range of needs and abilities in the world), save on cost, and make more profit. In turn, as the author states, this creates a working environment that will not appeal to anyone trying to improve the world. Worse yet, it produces behemoths who profit without a sniff of consequences when their products are used for violence, intimidation, racism, or any other number of awful things. Silicon Valley is an exercise in unchecked power. For that reason, it cannot hope to look after its users.
Q: Should women be convinced from a young age that they belong in Tech?
LH: Women should be convinced that they belong anywhere where they want to be from a young age. Whether in tech, arts, science, at home, HR, schools, or board rooms.
FSC: I think the wording of this is wrong. For me, Technology is not in and of itself anything. It is a tool. It has produced a whole industry around itself, but fundamentally if we see it more as a tool (and teach it as such), we can reduce many barriers to entry that currently exist. To make a comparison – it would be like asking whether we should convince women that they should write. Writing is a way of achieving things. It is essential. It is a tool that everyone should have in their work belt. Tech is the same. One of the most eye-opening things for me about entering tech is how many ways I can use it to improve my work, even when I’m not working on a tech product. I create bots to remind people about Slack channels when I need them to share data/photos or something else. I automate my invoices with tools like zapier – so it automatically sends out an email for every invoice I produce, with the correct details inside. We should be teaching everyone – all children – that technology is a way of automating or innovating how you do things. We should give them the tools they need to understand how to build a process, a virtual machine, or code front end or back end things for a website. Then they can use that tool as and where necessary. Suppose they want to use that technology to increase access to justice – great. Suppose they want to use it in STEM fields as a physicist to make data models – awesome. To sum up – Tech is so ubiquitous in our society that I think we have to stop teaching it as if it is a separate subject. It should be part of basic literacy. You learn reading, writing, math, and tech. This gives you the tools you need to express yourself; to work; to build; to do whatever you want in the modern world. And HELL YEAH, women should be a part of that.
There is a cultural world paradigm shift with replacing old systematic gender biases and morals with inclusivity and diversity. Thus also replacing our existing economic system with one that values human life over profit.
Q: As a woman in Tech, how do you think we can collectively advocate this? Besides the general knowledge of: voting in representatives, nominating women in Board Members/Executive positions, etc.
FSC: I’m actually working on a project with the Humanity of Things to do just that. We want to start by changing our accepted definition of literacy to include understanding and using technology. If we change this, then you create a level playing field. Everyone understands that technology is a tool – how it works (and its positives and negatives) and the building blocks of that tool. You teach all children a new curriculum, which includes technology as an essential subject. This should be different from our current teaching of tech. You don’t teach programs – how to use Word or Excel. Instead, you teach how tech works. What is the code? What are the different types? How do databases work? You give kids the tools they need to make their own tech. You teach them to understand how computer intelligence works and that tech exists mostly as automation. Then lets kids experiment. Let them make a program. Or design something. Or even just host a zoom party with fun backgrounds. But get them to test the tool’s limitations and, where possible, to build those things themselves.