Meet Taryn Andersen, co-founder and CEO of Impulse 4 Women

Meet Taryn Andersen, co-founder and CEO of Impulse 4 Women

By Paola Hasbun and Azaina Shaikh

Taryn is a successful entrepreneur and businesswoman with more than 10 years of finance and venture capital experience. Passionate about gender equality and initiatives to support women, Taryn is the co-founder and CEO of Impulse4Women, a Global NPO that connects female-led techpreneurs and social impact projects funders and investors.

What is your story, and how did you end up founding Impulse 4 Women?
I worked in private banking for 14 years, and in 2013 I decided to become an entrepreneur. I did a master’s at the IESE business school, and they pushed us to become entrepreneurs; that’s how I started. In the beginning, I was in charge of digital marketing in a company. As I didn’t know much about technology, I went to boot camps as a mentor. I started to love technology, and in one of these boot camps, I networked and joined TH Capital, which was fundraising the Fund II in Barcelona. In 2017 I was offered to be a General Partner (GP). And to my surprise, I found that there were only four female GPs in Spain!

What was your initial reaction to this finding?
I couldn’t believe it! My friends and I wondered where all the amazing women with start-ups and businesses were and why they were not coming forth. Something had to be done. After some brainstorming, we decided to start a non-profit organization focused on women in their interest.

And that’s how Impulse 4 Women started…
Yes. In the beginning, we were supposed to be a matching platform. However, today we are at a market connection phase, as we offer many services, like mentoring sessions and pitching sessions. We also host webinars. At Impulse 4 Women, we provide comprehensive services that cover everything from the initial stage of a startup to helping it grow to a fully “grown” startup; we support startups at any stage. Furthermore, connecting startups with correct investors is a major aspect of Impulse 4 Women. So little by little, we started scouting for startups in Spain, and there weren’t more than 250-300, out of which very few were co-founded by women or had women CEOs. We then started to search for the European market. There’s no cost for women to be part of Impulse 4 Women. Within the time, we started receiving applications from women from Pakistan, Lebanon, South Africa, and worldwide.

It became global.
It did. In the beginning, we did not know any investors in those countries. We had two options: either they could not participate in the program or close agreements with public and private international organizations to get to these countries. We didn’t have access to female entrepreneurs and investors, and that’s what we did. In 2017 we realized that it was difficult to write to investors when it came to social impact projects and apply for the funds. This led us to set an ambassador in different countries of the world who recruits and coordinates a group of female business angels and advises them on how to invest in female-led tech startups. In this way, we have more funding for the startups in the program.

Which industries do you primarily focus on?
Technology. Our investors are focused on technology; it is a niche. With COVID-19, the technology industry is growing massively. We are doing what we were supposed to be doing 10 years from now regarding lifestyle habits regarding technology. Often women are underrepresented in the tech industry. What is your view on this? I would say that since 2017 more women are coming into the tech market and becoming entrepreneurs. Some women have certain biases, such as, if they did not study engineering or IT, they could not build a tech startup. This is not correct because as long as you solve a problem in the market and there is a need for your product or solution, you can have good profits and a good team; you will have an investment.

What do you focus on to evaluate a startup?
It is useful to know what investors look for in startups before investing. Normally, most of us ask: what is your business model? Since you are solving a problem or a need in the market, we will ask you for your business model, financial statements, and planning to profit from it. However, we first focus on the team. Most of the problems we have in our portfolio as a VC is because the partners or founders of a startup are not going along together, not because of their business model.

What are the characteristics of a successful team?
I think there are a lot of important characteristics, and we have metrics set to measure them. One is to have a clear agreement between partners and have it in writing, which clearly states how much equity they will have, who will be CEO, who will make the strategy, investment decisions, etc. Another important aspect is to have a diverse team with different mindsets. For example, a team of three engineers might need a marketing and sales specialist before going to the market.

Do you see a difference in the performance of a team depending on their gender composition?
A mixed team is much more effective; I think it is the best option. If I see a male-only team, I always
advise them to add a woman to it. She will see things they don’t, more details and long term goals
than maybe they are overseeing. Men can also complement a female-only team by pushing and making
some things happen faster.

Women, in general, receive less funding than men. Why do you think this is the case?
I think sometimes women don’t show themselves enough, or as much as men. I also think women sometimes have difficulties selling. Maybe the way women talk to investors is different. Additionally, Venture Capitalists always want to make a profit regardless of gender. One of the reasons women get less funding is related to the sector of their building; women tend to focus more on social impact. We have over 3,400 startups in our community; 70% are focused on creating social impact. Women tend to be more focused on building a community, how to improve the ecosystem and decrease climate change, which can create less profit or have longer returns.

How has COVID-19 impacted women entrepreneurs?
Of course, women working in the tourist or hospitality sector have been struck by the crisis. Still, all the women and startups focusing on data analytics, big data, tech have a great opportunity. Moreover, now it is a good opportunity to network: as everything is online, you have easier access to people and attend virtual events than before COVID-19 times. It is now easier to scale up and make companies global; we have to stay positive!

Meet Désirée van Boxtel co-founder of Karmijn Kapitaal in Amsterdam

Meet Désirée van Boxtel co-founder of Karmijn Kapitaal in Amsterdam

– by S.Cannegieter

Karmijn Kapitaal is an investment fund founded in 2010 by three women, whose admiration and perseverance in entrepreneurship lead them to invest in gender-neutral Dutch SMEs.

Building and growing companies are Désirée’s forte, and this is a peek into getting to know ⅓ of the growing forces behind Karmijn Kapitaal.

What was your journey leading up to being the founder of Karmijn Kapitaal?

After +15 years of private equity and entrepreneurship experience, I thought it was time for a new leaf. I  started my career at ABN AMRO, worked independently, became an entrepreneur, and then sold my (interior design) company successfully in 2007, and now I am  ⅓ of Karmijn Kapitaal since 2010. I met Cillian and Hadewych during our tenure in banking. I joined forces to do it differently, not the status quo differently but differently in all aspects of the business. From leadership skills, people, perspective, priorities to diversity, in who we are, personality, and what we bring to the table differently. We all have a shared goal and vision. We believed we could, so we did, and with the help of a mentor together., I am a true believer in having a mentor in your life. I admire FEMpreneurhulp, the initiative of FEM-START, and the reason we partnered with the mentoring program. I believe in having different mentors in your life. You evolve in thinking and hearing different perspectives and experiences as the phrase goes in Dutch Durf te vragen!

What is Karmijn Kapitaal’s core value for SMEs’ investment? Our industry is a very high risk, short term, high returns, value ganache, money-driven with sparingly gender diversity, and equality in the industry. Our two-way goals are to make the world more gender diverse and a sustainable one and make an excellent return for our investors at the same time. We want to invest private equity as it should be. We want to change and balance and bring about actual gender diversity change versus just saying it and leading by example. Investors trust us with millions of their funds to make a ROI for them, and we, in turn, critically look at SMEs that we can invest capital in to make them scale-up and grow faster but sustainable.

We make a difference in the way we invest capital. We look at the company’s person, the sustainability of their service and product, and how that will mitigate and aid sustainability and gender balance in the future and the world. 

How did you hear about FEM-START and FEMpreneurhulp? What was your first thought and impression? I saw a post from Marian on LinkedIn and sent her a message. Dare to ask, back to my motto. We at Karmijn Kapitaal believe in diversity. We believe our investors, who trust us with their money, do not want us to be activists. They want us to make sage investments for returns on investments. However, as women founders and entrepreneurs ourselves, we have a keen interest in making it easier for female entrepreneurs to get funding/investment for their (start-up/scale-up) company. Because we strongly believe in helping each other elevate professionally, and we women need help. Hence, with that notion, every potential investment in a female-founded company, we want to actively act as a catalyst if we can and are keen to help as it’s always in the back of our minds, albeit we are a gender-neutral firm. We are creating a more positive narrative versus the negative in the world. Therefore, these two initiatives’ existence and cause spoke to us in all these aspects.  

Do you believe there is the slow progress of women in private equity? YES, it is moving forward, quiet, and steady. Like in every industry, we have to keep moving forward and not go two steps back. But always be one step forward and not stagnate. 

What are the challenges you see women entrepreneurs encounter more compared to men?

The biggest pitfall is wanting to do everything by yourself. If you don’t have the skillset for something, ask for help, hire someone better at it, and where it comes easier. This way, you can focus on what you are good at instead of creating a prototype yourself. You have the idea, get someone to create the prototype. It is also partly due to the network, men tend to have a broader network than women, and your network makes it so much easier, honestly, just as with anything you do. Ask yourself the first and challenging question. ‘What do I want with my business? Do I want to grow and scale up my business or become an entrepreneur? When you know that answer, everything will come naturally, or it won’t. It’s a personal decision everyone has to make. Nobody is good at everything. Ask for help, and focus on what you are good at. 

How do (start-up/scale-up) entrepreneurs combat this current crisis of not being able to network face-to-face, attend events, and get face value? 

We have a lot ‘more’ time (minus the zoom online calls) than traveling, so see it as an opportunity. The majority of the world is operating from their home base, so this is also an opportunity to strategize and start sending emails to people you admire and would like to know better! A busy person would now be more approachable for a 15minute pick your brain call/virtual coffee than meeting in person. It involves fewer logistics, but it can also mean they are snowed in with emails, concise, explicit with focus, and your why and how.  

What are exciting businesses that Karmijn Kapitaal are open to explore and invest in? We believe that everything can be interesting. We have an unobstructed view of all industries and business concepts. Our added value is not in the entrepreneurial area of business. Our expertise lies in the blueprint of a start-up and existing company.

Female entrepreneurs tend to be more socially-conscious and gravitate towards solving real-world problems than their male counterparts. It is not appealing to investors as it can bring less profit. What has your experience as a founder of an investment fund been like? 

I am not sure if we would agree with the statement. We feel that we can’t generalize women and men. Everybody is different. We know, and research has often shown that good gender-balanced companies create more value, including profit. We focus on proving that point.

How can we attract more investors to tech companies seeking to create social impact and solve real-world problems?

Tech is becoming more and more mainstream. That does and will attract more mainstream investors too, including social impact-oriented ones. The sector could help itself by presenting itself less ‘technical.’

It has been suggested that men and highly patriarchal build the tech industry. Women “wedge” themselves into these spaces to fulfill the diversity quota.  How can we bring about a radical, systemic change? How can women “run tech” and not “work at tech patriarchy”? 

I am not very familiar with the tech sector. In general, though, I believe that everybody is ‘afraid’ of what one doesn’t know or understand. I think that part of the answer would require to train men to understand how unconscious bias works and how diversity could add value. Visionary male CEOs, investors, and the like need to stand up and are required to install programs for inclusion training in their companies.

Gender diversity is a core value of Karmijn Kapitaal. In what ways does bringing men on board with the issues faced by women help bring about change?

We see and know that most entrepreneurs see precisely the same, that the combination of diverse leadership styles (‘male’ and ‘female’ if you want) or skills pays off in companies. For example, the combination of people taking risks and other people who want to manage them, result-oriented people (sales, sales, sales!), and managers that are people-oriented, long term and short term, etc.

What inspires you most to continue to achieve what you want?

My admiration for people that can create to envision an idea and pull through. The sparkle in their eye, their eagerness about their passion, product, service, or start-up. Their entrepreneurial spirit. Every meeting with a potential startup or entrepreneur, I am enthralled by their motivation and dedication. It is very inspiring, and that fuels me in my core as a critical, creative thinker. 

Last takeaway for women (tech)preneurs, entrepreneurs, and the community?

Continue to speak up and take the lead, look for help, and dare to ask questions!

 

https://www.karmijnkapitaal.nl 

The Realisation Journey – Q&A FEMpreneurhulp

The Realisation Journey – Q&A FEMpreneurhulp

Laura Heerema, Founder of GiantLeaps and Frances Singleton -Clift, Legal Tech Innovator & mentor at FEMpreneurhulp’s perspective about this article on Medium

Q: Tell us a bit of how you got into Tech, your personal trajectory?

LH: For me, working in Tech was a means to an end. I saw a problem – lack of information and awareness about the climate impact of food – and looked for ways (business models) to solve this. The solution and business model that suited me best was a ‘tech’ one. This could partly be a coincidence as many of the other options were not techy at all, but in part, I think it was also because of the potential of scaling impact and the excitement of trying something in a new area.

FSC:  I actually went into law first – via the most traditional vanilla route. I studied law at Oxford, spent all three weeks on a vac scheme at a law firm, and decided RESOLUTELY that I was not too fond of law. Thankfully I paid for my own education, so I didn’t have to justify all that wasted cost to my parents, or this would be another story… I only got into technology when I moved to the Netherlands and began working on the Rechtwijzer project at HiiL. The project was one of the first to digitize a civil procedure fully (in this case, divorce) to reduce cost, conflict and produce better outcomes for all parties involved, including the children. The project itself was successful, but the funding/finance structure wasn’t, so ultimately, the project fell by the wayside. However, it sparked my interest in technology and how we can use it to improve legal outcomes and access justice for people globally. It even pushed me (an AVOWED social sciences girl) to learn how to code in Python. So clearly, I’ve assimilated fully into the tech world. I now divide my time between super nerdy data/finance modeling in specialist insurance, legal tech, justice innovation and legal tech consultancy, and marketing for AM Law 200 and Global top 200 legal tech products.

Q: As a woman in Tech, do you think Silicon Valley is overrated and/or should be abolished? (Please motivate) 

LH: I think there are tech hubs all over the world, and Silicon Valley is one of them. Just like for some other industries, you will always have clusters. Does this mean the clusters are holy? No.

FSC: I want to confess. I did start reading this article with my hackles up. I thought it was trying to lump all technology into this wasteful box, making the rich richer. Ultimately, technology is a tool. I have been lucky to see some incredible innovations around technology and justice. I have been particularly impressed with how huge their impact can be in countries where the justice gap is considerably wider than it is here in Europe. Seeing the difference that projects like M-Haki (a text message-based legal service for those in townships in Kenya) or SEMA (citizen feedback guided service delivery improvements in Uganda) can make is clear evidence that technology has the power to drive positive change. However, the longer I read the article, the more it picks apart the distinction between tech the tool and tech the nebulous beast that Silicon Valley has come to represent. To a certain extent, I believe the negative influence that Silicon Valley exerts is tied to another problem pervading the modern world. Large tech companies have become so dominant within their markets that they are no longer beholden to anyone but shareholders. Their businesses exist too, as the article states, make money. Their products may improve users’ things, but they are designed to extract cash for services whether or not those services are harmful to their users. Worse yet, the lack of fair market competition means they suffer relatively few consequences when their products are unequivocally shown to cause harm. We’re looking at you on social media. Products and services have grown faster than the controls designed to keep more vulnerable users safe. This is no new phenomenon – gun control laws arrived after the weapon. Not before. However, Silicon Valley is pushing us to ignore the need for regulation because they are a private company providing a private service. Anyone in the world accesses that service. Is this really a fair argument? Without a doubt, this bizarre push for self determinacy by large silicon valley tech, and at the same time stating that their status as private entities means they should originally have little governmental regulation, is absurd. You can’t be both—a market setter and also just a small private business. I have gone off on a huge tangent. Let me return to the original statement. Yes. I think Silicon Valley should be abolished. But not technology. The difference is this. Any market where competition is all but removed (by corporate buyouts or other price-fixing strategies that continue unchecked) is an undesirable place for society and employees. Tech is designed to be agile, to solve problems, and automate unnecessary work. However, in larger institutions, we lose much of the innovation-based work; we slim down products and services to appeal to the lowest common denominator (rather than working for the whole range of needs and abilities in the world), save on cost, and make more profit. In turn, as the author states, this creates a working environment that will not appeal to anyone trying to improve the world. Worse yet, it produces behemoths who profit without a sniff of consequences when their products are used for violence, intimidation, racism, or any other number of awful things. Silicon Valley is an exercise in unchecked power. For that reason, it cannot hope to look after its users.

Q: Should women be convinced from a young age that they belong in Tech?

LH: Women should be convinced that they belong anywhere where they want to be from a young age. Whether in tech, arts, science, at home, HR, schools, or board rooms.

FSC: I think the wording of this is wrong. For me, Technology is not in and of itself anything. It is a tool. It has produced a whole industry around itself, but fundamentally if we see it more as a tool (and teach it as such), we can reduce many barriers to entry that currently exist. To make a comparison – it would be like asking whether we should convince women that they should write. Writing is a way of achieving things. It is essential. It is a tool that everyone should have in their work belt. Tech is the same. One of the most eye-opening things for me about entering tech is how many ways I can use it to improve my work, even when I’m not working on a tech product. I create bots to remind people about Slack channels when I need them to share data/photos or something else. I automate my invoices with tools like zapier – so it automatically sends out an email for every invoice I produce, with the correct details inside. We should be teaching everyone – all children – that technology is a way of automating or innovating how you do things. We should give them the tools they need to understand how to build a process, a virtual machine, or code front end or back end things for a website. Then they can use that tool as and where necessary. Suppose they want to use that technology to increase access to justice – great. Suppose they want to use it in STEM fields as a physicist to make data models – awesome. To sum up – Tech is so ubiquitous in our society that I think we have to stop teaching it as if it is a separate subject. It should be part of basic literacy. You learn reading, writing, math, and tech. This gives you the tools you need to express yourself; to work; to build; to do whatever you want in the modern world. And HELL YEAH, women should be a part of that.

There is a cultural world paradigm shift with replacing old systematic gender biases and morals with inclusivity and diversity. Thus also replacing our existing economic system with one that values human life over profit. 

Q: As a woman in Tech, how do you think we can collectively advocate this? Besides the general knowledge of: voting in representatives, nominating women in Board Members/Executive positions, etc. 

FSC: I’m actually working on a project with the Humanity of Things to do just that. We want to start by changing our accepted definition of literacy to include understanding and using technology. If we change this, then you create a level playing field. Everyone understands that technology is a tool – how it works (and its positives and negatives) and the building blocks of that tool. You teach all children a new curriculum, which includes technology as an essential subject. This should be different from our current teaching of tech. You don’t teach programs – how to use Word or Excel. Instead, you teach how tech works. What is the code? What are the different types? How do databases work? You give kids the tools they need to make their own tech. You teach them to understand how computer intelligence works and that tech exists mostly as automation. Then lets kids experiment. Let them make a program. Or design something. Or even just host a zoom party with fun backgrounds. But get them to test the tool’s limitations and, where possible, to build those things themselves.

Meet Kimberly Ofori: Her journey, businesses, and why she is mentoring female entrepreneurs during COVID-19 

Meet Kimberly Ofori: Her journey, businesses, and why she is mentoring female entrepreneurs during COVID-19 

By Azaina Shaikh and Paola Hasbun

Kimberly Ofori is a wonder-woman who defies convention and goes after what she wants. Started as an insurance advisor at a tender age of 16, Kimberly is a consultant at ScaleUp Company, Business Mentor at Founder Institute, and now, a FEMpreneurHulp mentor who is helping female entrepreneurs navigate the challenges of COVID-19 using the lessons she’s learned along her extraordinary journey. We spoke with Kimberly to talk about her story, business endeavors, and FEMpreneurHulp.

What inspired you to volunteer as a mentor in FEMpreneurhulp? 

In my journey, I have seen that some of the unsuccessful endeavors happened because I did not have access to the right information, resources and people. I do not wish that upon anyone. I believe that if your business is going to fail it should be because there was no product market fit or the market was not ready. It should not happen because you did not know how to do something. My motivation to do this is the women who have found the sweet spot of having a good product and found a market vision, but are not able to come out of a situation because of a certain circumstance, maybe the pandemic or they were in trouble a long time ago. I find it immensely rewarding to help those women grow their business or keep their business, especially in times of crisis.

What are the main struggles you see in female entrepreneurs face during COVID’19? 

A lot of entrepreneurs struggle with deciding whether to pivot or not. There are several stages in entrepreneurship that will make you doubt whether to continue or not, but the pandemic has really exposed all the imperfections within your business that you should’ve fixed a long time ago. In this climate, a lot of entrepreneurs are debating whether to invest again in something new, or pivot in a different direction. I think this has to do with stepping out and being bold in your decisions. If you are an entrepreneur, you are intrinsically motivated by risk-taking. At times, these entrepreneurs need to hear that their idea is valid and they just need that external validation from a mentor. There is a lot of volatility in the market right now. Businesses are moving online. It is a conscious decision that you have to make- and it can be very scary.

You mention in your blog that women often struggle with positioning themselves, or tend to undervalue themselves. How do you suggest women can boost their confidence?

It is hard- I still struggle with it every day. It is something that is deeply rooted in our society, that women are expected to be humble and not voice our opinion- it is seen as being aggressive. It starts with yourself. Every time I feel like that I ask myself if I am going to get what I want the way I am approaching it, if the answer is no, then I have to do a mindset shift. I am going to do what is necessary to get there. Sometimes that means disagreeing with the rest of the team.

What do you do to keep balance and mental health in these times of crisis?

Every day I prioritize. I schedule every hour in my calendar, meticulously. I know what I am doing every hour and why I am doing it that way. I hardly deviate from my schedule, I have a very demanding private life as well, so I can not afford to “go with the flow”. Preparation and planning ahead helps me keep sane. Give yourself some room to breathe. As women, we think we must be present for everybody, every time; you can not pour from an empty cup. To rest and refuel is a must.

It is amazing all the wonderful things you have achieved in your career. Do you want to share something about yourself that not too many people know? 

Thank you very much! Naturally, I am an introvert. When people see me, they are surprised to find out that I am shy. That is because I really trained myself to get out of my shell, but before, I was struggling with a lot of things. I think a lot of people don’t see how much effort was put into getting where I am right now in my career.

I was born and raised in Amsterdam, The Netherlands, to my Surinamese mother and Ghanian father. When I was 16, my mother had lost her job during the crisis. I quit school and worked for an insurance Company because I felt it was my responsibility to help my family financially. I was the youngest insurance advisor at the firm: in the interview I convinced them to hire me in spite of my age, I had removed my age from the resume. It was the first bold step that I took. That experience opened my eyes to the numerous possibilities that come with stepping out of one’s comfort zone and simply asking for what you want.

People have that one defining moment in their lives, which shapes them into the person they are. What was that moment for you? 

Years ago, I gave up everything I had in the Netherlands to move to Dubai for a job as a business manager at a Global Company. On the first day, my manager informed me that they were not opening the Dubai branch anymore and handed me an envelope with one month’s salary and wished me good luck.

I made the decision to stay back and make it work. After a long six months of job hunting, it occurred to me that the reason why I am unable to find a  job is that as an introvert- it is hard for me to ask for help. Nobody knew I was struggling; I was keeping up appearances. That moment really pushed me to get out of my comfort zone and start reaching out to people on different platforms, until I found a job at a prominent talent management company.

During my time at this company, I was fortunate to work with great companies like Shell and Emirates Airlines as a consultant on their HR planning and strategic mapping. That was probably one of the best experiences in my career, including the six months of searching, which really built and shaped the things I do now, in terms of perseverance and not giving up. In addition, working at high profile positions despite not meeting the job description, really helped me understand that what I am capable of is more important and the skills I have to offer are equally as valuable as the credentials stated in job descriptions.

You say that you are an entrepreneur at heart, having founded a number of brands and companies. What inspired you to venture into these businesses after working in the corporate world? 

After working in Dubai, I moved to Spain, and I could not get a job because I am not proficient in Spanish. Instead, I started three online platforms: one was a job recruitment portal that did not do so well, a fashion platform called Doll House,  and Fab Lane where I sold hair extensions. Both Fab Lane and Doll House grew into successful businesses. During that period, I was constantly teaching myself everything: how to set up and grow an online business, and building a community. After reaching a certain level of revenue, I sold them.

After a while I became very interested in learning about the business climate in Ghana. There were  many businesses and start-ups being set up, but there was a lack of the right platform to grow these businesses, and that is how Aprenuer came into being. Unable to sleep one night, I decided to teach myself how to code a little bit on CodeAcademy. Using that knowledge, I started building the Apreneur website, it was a cross between Linkedin and Facebook. I envisioned it to be a space for African founders to connect with each other. It would provide them with opportunities to learn from each other and collaborate. I remember when the website went live, it crashed because there were 6000 applications and that was too much traffic for the web host, which I had poorly built myself. That is how the journey began.

What is your motivation for starting a new project? 

I am still trying to figure it out myself! I feel like I have been through certain things in life that have pushed me to see what is out there, what is possible. I have seen my mother come out of certain struggles, which removed the limitation of things from my mind. I aspire to be as strong as her. My mother went back to school because she had us when she was a teenager and got married at 18. She got her bachelor’s degree at 48. That was such an inspiration for me. She went out there and chased her dreams, which is what every woman should do.

Thank you very much for this wonderful interview, Kimberly! 

Meet Sandra van der Pal, co-founder of FEM-START’s latest initiative FEMpreneurhulp, an online platform and mentoring program empowering female entrepreneurs during the COVID-19 pandemic 

Meet Sandra van der Pal, co-founder of FEM-START’s latest initiative FEMpreneurhulp, an online platform and mentoring program empowering female entrepreneurs during the COVID-19 pandemic 

By Azaina Shaikh and Paola Hasbun

The COVID-19 pandemic brought about an array of challenges for businesses worldwide, disproportionately affecting women-led businesses. From working remotely to losing revenue, running a business during a pandemic has not been easy for women. To support them, FEM-START launched its latest initiative, FEMpreneurhulp, an online platform offering mentoring and community network to female entrepreneurs in the Netherlands. We spoke with Sandra van de Pal, the co-founder of FEMpreneurhulp to discuss how this platform is helping women weather the unpredictable obstacles of COVID-19.

You went to Utrecht University and studied Public Policy and Administration. Between graduating and co-founding FEMpreneurhulp, you have been working in the entrepreneurial scene. Did you always picture yourself doing this?

No, I did not! As a child, I do not recall thinking: this is what I want to do. However, I was always driven by the idea of making the world a better place, and I often found myself organizing events for my friends and family, constantly trying to bring people together, connecting and helping them.

After high school, I had the opportunity to volunteer at a school in Ghana for three months. During my time there, I wondered: how much do these type of initiatives actually help? The school had teachers, but sometimes they did not feel like teaching and let the volunteers teach instead. I came to the understanding that some development projects are quite futile as they do not really focus on what people need, and the impact of the initiative is often not measured.

After this experience, I decided to study Public Administration and Organizational Science because I was distinctly interested in making policies that actually help people and achieve the impact desired. I focused on International Development and realized that I wanted to combine a business way of working with reaching development goals. That is why I leaned toward the start-up world. I really like the energy, and the lean start-up methodology of ‘build, measure and learn’ is my motto.

The city of Amsterdam conducted a survey in April 2020, which focused on the impact of COVID-19 on female entrepreneurship and women in tech. According to the survey, women face challenges while juggling both professional and personal demands. In your experience, what are the challenges female entrepreneurs face during the pandemic?

Maybe women in general do more things next to their work, often women have more household commitments like taking care of their parents or their children. But also, in general, men have more access to money and funding than women, which is also part of the bias. Men reach higher positions in big companies than women, they earn more, and almost all Dutch VCs are white males. Another problem is a lack of representation of women in start-ups; there are not a lot of female role model figures, for example. Now with the pandemic, many businesses are struggling to move their business online; to keep up the sales, and to manage teams working from home. I think it is really important to build a strong community of women to support each other.

Along with Marian Spier, you co-founded FEMpreneurhulp, an initiative by women for women providing support during this pandemic. How did the idea of FEMpreneurhulp come to you?

Initially, we worked together on FEM-START NL which is going to be a physical hub, where women-led startups can grow in the accelerator. However, due to COVID-19, the physical hub cannot happen yet.

When we were hit with the pandemic, Marian and I started to discuss the ways we could offer help to female entrepreneurs who were reaching out to Marian asking for advice regarding their business. Likewise, in my close circle, I saw my friends and family were struggling with their businesses. A majority of businesses have a hard time moving their business online; and the new circumstances can be very tough also mentally. FEMpreneurhulp was born from the very need to offer help by matching entrepreneurs in need with our network of successful women and experienced mentors.

We know that  FEMpreneurhulp is providing a mentoring service and a community in the form of a network. Could you comment on this?

In our mentoring service, female entrepreneurs can sign up online and get three free mentoring sessions to deal with certain business and mental related difficulties they might be facing due to COVID-19. Next to that, we want to build a community. We ask the entrepreneurs to share their story and their experience with other women. We want women to know that they are not alone and that they have a community to lean on. Moreover, in September 2020 we will host an in-person FEMpreneurhulp event. Of course, in accordance with the COVID-19 measures.

What are your plans for FEMpreneurhulp after COVID-19?

The plan is to continue to help women entrepreneurs who could benefit from this program. FEMpreneurhulp is focused on all female entrepreneurs, including those who have already built their businesses. We are also working hard to build FEM-START NL which is more focused on start-ups. The target groups are different. We intend on keeping the two next to each other as we want women to continue to benefit from the mentoring and to belong to a larger community of entrepreneurs.

Thank you very much for talking about FEMpreneurhulp!